At Merit Media, we partner with service-based businesses that are ready to scale — but don’t want to waste another dollar on ads that don’t work.

We work best with:

💼 Law Firms & Professional Services – firms who want more qualified leads without chasing clients

🧠 Therapists & Clinics – private practices looking to fill caseloads without burnout

🛠 Trades & Local Services – businesses who need steady, high-quality leads month over month

💛 Nonprofits Using Google Ad Grants – orgs ready to make the most of their $10K/month ad budget

🧑‍💻 Heart-led Entrepreneurs & Agencies – who want their ads to feel aligned, strategic, and effective

We don’t work with:
❌ Anyone looking for shortcuts over strategy

Nope — and here’s why:
We’ve seen too many business owners spend more time (and money) trying to learn ads than actually running effective ones.

Instead of handing you a course and crossing our fingers, we offer:

• One-time ad setups (built by us, trained for you)

• Full-service ad management if you want to be completely hands-off

• Audit + Fixes if you’ve already tried DIY and want a second opinion

You don’t need another course. You need ads that actually work.

It depends on your goals — but here’s the truth:
You don’t need a huge budget to get results. You need a smart one.

We’ve helped clients stretch $500/month and scale $3,000/month budgets — because strategy matters more than spend. That said, we typically recommend starting with:

$20–$50/day for local lead gen (Google or Meta)

$750–$2,000/month for most service-based businesses

Up to $10,000/month if you’re a nonprofit using Google Ad Grants

The key isn’t just spending more — it’s spending smarter.

You don’t need a huge budget. You need a strategy.

We specialize in making smaller budgets work harder — especially for newer businesses and nonprofits.

Totally. Most of our clients aren’t sure at first — that’s what we’re here for.

If you’re debating between a one-time setup, an audit, or full management, we’ll help you figure out what makes the most sense for where you’re at, what you’ve already built, and what kind of support you need next.

Start with a free discovery call or shoot us a DM — we’ll guide you to the right fit (no pressure, no upsells, just clarity).

Smart question — and the short answer is: your offer doesn’t need to be perfect, but it does need to be clear.

We look for a few key things before launching ads:

1. You know who your offer is for

2. You can explain what it does and why it matters

3. You’ve seen some traction organically (even small wins count)

If you’re not sure? We’ll audit it before we ever spend a dollar.
We don’t push traffic to broken funnels — we fix them first.

Our job is to make sure the strategy matches the stage you’re in. That’s what makes it work.

It depends on your ad budget, industry, and how dialed in your offer is — but here’s a general breakdown:

• Weeks 1–4: Learning phase, early data collection

• Weeks 5–8: Optimization kicks in, lead quality improves, early wins start stacking

• Weeks 9–12: Strategy compounds, ads stabilize, ROI becomes consistent

The more you invest (in both ad spend + offer clarity), the faster we can test, optimize, and scale. Results aren’t instant — but they’re inevitable with the right setup.

All of our setups include proper tracking (Google Tag Manager, Meta Pixel, GA4) and a simple report so you always know what’s working — and what’s not.

Once you’re officially onboarded, we typically kick off within 7–10 business days.
(We don’t rush strategy — we build it to last.)

Here’s how it works:

1. You choose your package

2. We send over your onboarding + intake

3. We lock in your start date + get to work

Need to move fast? Let us know — we’ll see what we can do.