We’re a team of seasoned media buyers, creative strategists, and digital operators who’ve managed multi-million-dollar budgets and scaled campaigns across industries. Turning ad spend into real ROI is what we do.
What we’re not? A junior-heavy shop outsourcing to freelancers or guessing our way through Google Ads dashboards.
Meet Britt
One of my favourite things? Turning big business goals into scalable profit.
I’ve spent 14+ years running ads across Google, Meta, and LinkedIn. Managed $50M+ in spend. Sat inside more dashboards than I’d like to admit.
And here’s what I’ve learned:
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Ads don’t have to be complicated.
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They don’t have to be slimy.
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And they definitely don’t need a bloated agency behind them.
From Fortune 500 clients to service-based businesses just trying to make sense of paid ads, I’ve seen every kind of campaign mistake — and I know exactly how to fix them.
Messy tracking? Underperforming funnels? Agencies that ghost after onboarding? I turn chaos into clarity — and ad spend into revenue.
I’m also an ADHD mom of two, which means I’m ruthless with my time (and your ad dollars). If it doesn’t work, it’s gone. If it drives ROI, we double down. Simple as that.
Whether it’s ad systems that fill calendars with dream clients or nonprofits stretching every cent of their Google Ad Grant, my approach is always strategy-first, transparent, and built to convert.
The Merit Media Team
Behind every campaign is a team of true ad professionals — not interns, not freelancers, not “figuring it out as we go” energy.
Each team member brings a minimum of 6 years of corporate-level ad experience, with deep expertise across Google, Meta, and full-funnel strategy.
We’ve managed campaigns at scale, fixed broken builds, and stretched budgets in industries where every click counts.
At Merit Media, we design and manage high-converting ad campaigns for service-based businesses. That means real strategy, smart targeting, tracking that works, and performance that scales.
We specialize in:
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Google, Meta & Linkedin Ads (Search, Display, Facebook, Instagram)
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Full-funnel campaign buildouts
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Ad account audits & recovery
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Google Ad Grant optimization
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Strategic consulting for in-house teams or solo founders
What We Do
We’re proudly independent and Canadian
FULL TRANSPARENCY: IF YOU GOOGLED US AND SAW SOMETHING ABOUT DR. PHIL, YEAH, WE’RE FIGHTING A LITTLE SEO BATTLE, THANKS TO A NETWORK CALLED MERIT STREET MEDIA. NOT US. NOT EVEN CLOSE.
Merit Media isn’t part of a bloated agency machine—and that’s exactly why our clients trust us. We move fast, think smart, and treat your ad budget like it’s our own.
So if you’re here, welcome—you’ve found the right Merit Media. Let’s make your ads actually perform.
Ready to Scale with Paid Ads?
The right strategy changes everything. Let’s build an ad system that grows with you.
Are You Running a Business?
Welcome to Founders Unfiltered
Running a business is powerful. It’s also messy.
Founders Unfiltered is a bi-weekly call for business owners who are building, scaling, fixing, leading — and sometimes quietly questioning everything.
This is not a highlight reel room.
No pitch. No prep. Just a damn good chat with business brains who get it. The cheapest therapy you’ll ever get.
Every other Thursday
10:00 AM EDT
Add your email below to receive the recurring calendar invite.