MERIT MEDIA INC.
We are Merit Media!
Built by real experts. Backed by real experience. Focused on real results.
We’re not another junior-heavy agency outsourcing work to freelancers or guessing their way through Google Ads dashboards.
We’re a team of seasoned media buyers, creative strategists, and digital operators who’ve managed multi-million dollar budgets, scaled campaigns across industries, and know how to turn ad spend into real ROI.
15+ Years of Hands-On Experience
We’ve been doing this long before “ads strategist” was trending on Instagram.
$50M+ in Ad Spend Managed
From startups to 8-figure brands, we've built and optimized campaigns that actually scale.
No Jargon, No BS, No Guesswork
We don’t hide behind buzzwords. We give you the strategy, the execution, and the numbers that matter.
Custom Strategy for Every Client
You won’t find cookie-cutter funnels here. We build your campaigns based on your business model, goals, and customer journey.
Tech-Stack Fluent
Google Ads, Meta Ads, Tag Manager, GA4, Zapier, Jane App, CRM integrations — we don’t just “run ads,” we architect entire systems that work together.
Who We Work With:
Service-based businesses that are ready to scale
Law firms, therapists, trades, consultants, and agencies
Nonprofits using Google Ad Grants
Founders who want smart strategy — not bloated retainers or empty promises
Meet Britt Holmes
Former corporate ad exec.
ADHD-driven operator.
Mom of two girls and a frenchie.
And the strategist behind campaigns for brands you’ve probably seen in your home, your feed, and your inbox — even if you didn’t know it.
With over 15 years in the digital ad space — from managing multi-million dollar budgets for Fortune 500 brands to rebuilding broken campaigns for scrappy service businesses — Britt didn’t just “start an agency.” She built a machine that runs on strategy, not fluff.
She’s been in rooms where bad ad decisions burned six figures. She’s fixed accounts held together by duct tape and luck. And she’s spent her career asking better questions so clients could get better results.
“I built Merit Media because too many good businesses were being burned by bad strategy — or no strategy at all.”
Britt doesn’t believe in cookie-cutter playbooks. She believes in systems that work, clear reporting, and building momentum that lasts longer than a 14-day funnel.
The Merit Media Team
Behind every campaign is a team of true ad professionals — not interns, not freelancers, not “figuring it out as we go” energy.
Each team member brings a minimum of 6 years of corporate-level ad experience, with deep expertise across Google, Meta, and full-funnel strategy.
We’ve managed campaigns at scale, fixed broken builds, and stretched budgets in industries where every click counts.
We don’t guess. We optimize. And we make every dollar pull its weight.
What We Do
At Merit Media, we design and manage high-converting ad campaigns for service-based businesses. That means real strategy, smart targeting, tracking that works, and performance that scales.
We specialize in:
Google, Meta & Linkedin Ads (Search, Display, Facebook, Instagram)
Full-funnel campaign buildouts
Ad account audits & recovery
Google Ad Grant optimization
Strategic consulting for in-house teams or solo founders
Proudly Independent and Canadian
Your Growth Comes First — Always
Proudly independent and rooted in Newmarket, Ontario, we’re a partner—not a vendor.
With a nimble team and no red tape, we move fast, think strategically, and treat your ad budget with the same care as if it were our own—because your wins are what we’re here for.