The Anatomy of a High-Performing Ad (Google, Meta, LinkedIn)

The Three Elements Every Winning Ad Has

1. A Hook That Stops the Scroll (or Clicks in Search)

   • Google: Write headlines that directly match search intent.

   • Meta: Use bold imagery, movement, or unexpected copy.

   • LinkedIn: Lead with authority-driven, results-oriented language.

2. Clear, Specific Value

   • Spell out exactly what’s in it for them. “Get 3x more leads in 60 days” is stronger than “Grow your business.”

3. A Direct Call to Action (CTA)

   • Google: “Book your free consultation today.”

   • Meta: “Sign up now — offer ends soon.”

   • LinkedIn: “Connect with our team for your tailored strategy.”

Why This Matters Even More with AI Targeting

With Google’s AI bidding, Meta’s Advantage+ targeting, and LinkedIn’s campaign optimization tools, your creative now signals your audience fit. If your ad doesn’t communicate relevance, the algorithm won’t know who to show it to — and you’ll pay more.

Want high-performing ads that work across platforms? Book your free discovery call with Merit Media.