Tracking Without Losing Your Mind (Google, Meta, LinkedIn)

Written By Brittany Holmes

Why Tracking is Your ROI Lifeline

If you can’t measure it, you can’t improve it. Each platform has its own reporting quirks, but your job is to focus on the metrics that matter.

What to Track on Each Platform

  • Google: Cost per lead/sale, quality score, conversion rate, ROAS.

  • Meta: Cost per lead, CTR, conversion rate, ROAS.

  • LinkedIn: Cost per lead, lead quality, conversion rate.

Metrics to Ignore

  • Vanity metrics like likes or impressions (unless your goal is pure brand awareness).

Tools to Make It Simple

  • Google Analytics (GA4) for cross-platform tracking

  • Native dashboards for platform-specific insights

  • Weekly check-ins instead of daily panic-refreshing

Let’s make your ads trackable, measurable, and profitable. Book your free discovery call with Merit Media.

Brittany Holmes
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