Even though our team manages everything for you, it’s helpful to understand what the numbers mean.

These key metrics show how your campaign is performing — giving you a clear picture of what’s working, what’s improving, and how your investment is driving real results.

1. Impressions

What it means:
How many times your ad was shown on a screen — whether someone clicked or not.

Why it matters:
More impressions = more people seeing your brand. Great for building awareness and staying visible.

2. Clicks

What it means:
The number of times someone clicked your ad.

Why it matters:
Clicks show interest. If people are clicking, your ad is grabbing attention.

3. Click-Through Rate (CTR)

What it means:
The percentage of people who clicked your ad out of everyone who saw it.

Why it matters:
A higher CTR means your ad message and visuals are connecting. A lower CTR might mean we need to adjust the copy, targeting, or design.

4. Budget Status

What it means:
How much of your ad budget has been spent so far.

Why it matters:
Keeping an eye on your spend helps ensure your campaign runs smoothly and doesn’t burn through funds too quickly (or too slowly).

5. Conversions

What it means:
The number of people who took the action you wanted — like filling out a form, booking a call, or making a purchase.

Why it matters:
Conversions show if your ads are driving real results. This is where clicks turn into clients or sales.

6. Conversion Rate

What it means:
The percentage of people who clicked your ad and followed through with the desired action.

Why it matters:
A strong conversion rate means your ad and landing page are working well together. A lower one might mean it’s time to tweak the offer, page layout, or message.

Bottom Line

Each metric tells part of the story of how your ads are performing. Tracking these numbers regularly helps you make smarter decisions and get the best results from your investment.

If you ever want help breaking down your results or optimizing performance, our team’s always here — hello@meritmedia.com