Digital
Storytelling
Intensive
Make your marketing simple, sustainable & actually effective — even while you’re wearing every hat.
Turn “I should really post something”
into a simple, sustainable marketing system.
Join us in Innisfil for a 4-hour, hands-on workshop where you’ll finally get clarity on what to say online, where to say it, and how to make your marketing work without burning yourself out. The intent is to actually put the training into practice during this workshop. Come ready to work and “get shit done”.
🔹 Date: Early December (final date announced soon)
🔹 Time: 4 hours incl. networking
🔹 Location: Innisfil meeting room (exact venue confirmed based on group size)
🔹 Investment: $249 + HST
🔹 Bring: Your laptop + your current marketing questions
Who This Intensive Is For
This is for you if you’re a:
Service-based business (coach, therapist, consultant, creative, etc.)
Local brick-and-mortar (studio, clinic, gym, spa, retail, etc.)
Product or hybrid business that still relies on word of mouth and online visibility
…and you’re:
Tired of guessing what to post or how to “do marketing right”
Overwhelmed by all the platforms, tools, and tactics
Doing everything in your business and need marketing that doesn’t require a full-time team
Ready to start using digital ads and Google Business properly—but don’t know where to start
If you want your marketing to feel clear, doable, and strategic (instead of chaotic and last-minute), this morning is for you.
What You’ll Walk Away With
By the end of the workshop, you’ll walk out with:
✅ A simple story-based messaging framework you can use on your website, socials, and emails
✅ A content system that fits your capacity (not someone else’s)
✅ Clarity on which platforms actually matter for your business
✅ A beginner-friendly understanding of Google Ads, Meta Ads & Google Business Profile that is complete.
✅ A list of practical tools to save you time and brainpower
✅ Actual content started or done — not just ideas
This isn’t a “sit and listen” type of morning. You’ll be doing the work in real time with support.
Workshop Agenda (4 Hours)
1. Welcome & Networking (30 mins)
Meet other local business owners, grab a coffee, and get grounded for the morning.
Light networking
Quick intros
Set your intention for the workshop
2. Your Business Story Online (60 mins)
We’ll dig into your brand story and how to share it in a way that feels real and strategic.
You’ll:
Define your core message & “why you”
Map your customer journey (how people find, trust, and buy from you)
Turn that into key stories you can reuse everywhere
3. Content Made Simple (60 mins – Laptop Required)
This is where we make content feel lighter.
You’ll:
Choose your primary marketing platform(s)
Build a simple, repeatable content rhythm
Draft real posts, emails, or website updates during the session
4. Digital Ads & Google Business Basics (45 mins)
Understand how ads and search can support the system you’re building.
We’ll cover:
When you’re ready for ads (and when you’re not)
Simple Google Ads & Meta Ads concepts explained in plain English
Building and refining your current Google Business Profile so it's working harder for you
5. Tools, Systems & Next Steps (30 mins)
We’ll wrap by connecting it all into a sustainable system.
You’ll:
Discover practical tools to save time & stay consistent
Create a simple 30-day action plan you can actually follow
Know what to do next week — not “someday when things slow down”
6. Final Q&A + Networking (15 mins)
Ask your questions, swap contacts, and leave with real connections—not just notes.
What Makes This Workshop Different
This isn’t about going viral, chasing trends, or forcing you into daily Reels if that’s not your thing.
We’ll focus on:
Clarity over complexity – plain-language marketing, no jargon
Sustainability – what you can keep up with as a real human
Practicality – examples, prompts, and tools you can use that same week
Strategy – understanding why you’re doing something, not just copying tactics
You’ll leave with fewer tabs open in your brain, not more.
About Your Facilitator – Britt Holmes
Britt is the founder of Merit Media Inc., a digital advertising agency that helps service-based and local businesses grow with smart, efficient marketing. She’s managed millions in ad spend for tourism boards, clinics, studios, and small businesses across Canada—while also being a mom, ADHD entrepreneur, and proud champion of “good enough but consistent” marketing.
She’s known for making marketing feel approachable, honest, and actually doable, especially for business owners who are doing it all themselves.