AI in Ads: What Works, What Doesn’t
Inside, you’ll get:
AI Readiness Checklist – Know if your ad account is ready to integrate automation without breaking what’s already working.
Fill-in-the-Blank Strategy Template – Build your next high-performing ad plan in minutes — not hours.
You’ll learn how to pair AI with proven ad principles to save time, reduce wasted spend, and turn clicks into real clients.
No tech jargon. No hype.
Just practical, field-tested insights from 13+ years of real ad experience.
A No-Fluff Toolkit for Small Businesses Who Want Ads That Actually Perform
AI is changing how we run ads — but not always for the better. This free guide breaks down exactly where AI gives you leverage and where human strategy still wins every time.
This guide is for you if:
You’ve tried AI tools but aren’t sure what actually works for ads
You want to run better-performing campaigns without hiring a full team
You care more about results than hype
About Merit Media Inc
Founded by Britt Holmes, Merit Media Inc. is a full-service digital advertising agency built on 13+ years of hands-on experience managing multi-million-dollar budgets for tourism boards, therapists, trades, law firms, and service-based businesses across Canada.
We’re not a big agency — we’re a boutique team of experts who value clarity, transparency, and measurable results over jargon and BS. Every campaign is managed by senior-level strategists (not juniors or “AI-only” shortcuts), using our Launch + Lead System™ — a proven process that consistently drives leads and sales at up to 50% lower management costs than competitors with the same experience level.
At Merit Media Inc., we believe great ads come from the right mix of strategy, psychology, and data — not guesswork. Our team combines creative storytelling with conversion-driven precision to make sure every click counts.
Because results aren’t just about impressions — they’re about impact.