Case Study: Turning Google Ads Into a Consistent Booking Engine for a Therapy Practice

Industry

Mental Health & Counselling Services

Platform

Google Ads

Monthly Investment

~$3,000

The Objective

Build a reliable stream of therapy bookings and consultations using Google Ads—without inflating budget or chasing vanity metrics.

The priority was simple: real client demand, real bookings, real efficiency.

The Result

In one month, this therapy practice generated:

• 629 total conversions

• $4.50 cost per conversion

• 342 booked appointments (up from 134 the previous month)

• 282 free consultations (up from 138 the previous month)

• No increase in monthly ad spend

  
  

Google Ads became a predictable booking channel—not a guessing game.

Google Ads became a predictable acquisition channel—not an experiment.

Why This Worked

This account wasn’t managed on autopilot.

Instead of running ads and “letting them run,” we focused on:

• Building campaigns around booking behaviour, not traffic

• Actively reallocating budget toward what was working

• Using Google’s automation strategically, not blindly

• Ongoing optimization based on performance—not assumptions

The result was scale without waste.

What This Means for Your Practice

You don’t need:

• A massive ad budget

• Constant creative churn

• More clicks

You need intent-driven campaigns that turn demand into booked care.

That’s what professional ad management unlocks.

Our Approach to Google Ads

When we manage ads for service-based businesses, we focus on:

• Conversion-first account structure

• Clear performance tracking

• Ongoing optimization and budget stewardship

• Sustainable growth—not short-term spikes

  
  

We don’t sell “ads.” We build client acquisition systems.

Final Takeaway

When Google Ads are managed strategically, they stop feeling risky and start behaving like infrastructure.

This case study shows what’s possible when ads are:

• Set up correctly

• Actively managed

• Optimized for outcomes that actually matter

Looking to turn your ads into a predictable booking channel?

We manage Google Ads for therapy practices that want results—without wasted spend or guesswork.

→ Explore our ad management services