DFY Ad Management
for eCommerce Brands
How we help
One of our favourite things? One of our favourite things? Taking ads completely off your plate.
Whether you've tried running ads yourself or you're handing it over for the first time — we offer full-service, done-for-you ad management across Meta and Google, built around your margins, your products, and your growth goals.
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No jargon. No BS. No guesswork. Just strategy, execution, and the numbers that matter.
You started your brand to sell products — not to become a media buyer
And yet here you are: running ads alone.
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eCom ad management is a full-time job. The algorithm changes. Creative fatigue sets in. Budgets get misallocated. Most brands either burn money doing it themselves or hand it to an agency that treats them like an account number.
We do it differently. We work with a small number of brands and go deep — learning your business, your margins, and what actually moves the needle for you.
Success Stories
Working with Britt and the Merit Media team has been such a great experience. They helped us take real control of our Google and Meta ads and made the entire process clear and approachable.
From the very first meeting, Britt’s communication and expertise stood out.
We’re already seeing amazing results in our ad performance and feel confident knowing our marketing is in good hands. Highly recommend Britt and her team at Merit Media!
What We Believe
Ads without strategy are just expensive noise.
Every campaign we run starts with a clear thesis —
who we're talking to, what we're saying, and why it should make them buy.
​Your margin matters more than your ROAS.
We optimize for profit, not vanity metrics. A 4× ROAS on a 15% margin product is a money pit.
We know the difference.
Scaling fast without a stable foundation accelerates failure.
We build the machine before we push the gas. Offer clarity, funnel health, and creative infrastructure come first.
Ready to learn more?
We’d love to learn more about your brand, revenue goals, and growth vision.
Let’s build a paid acquisition strategy that scales sales — without diluting what makes your brand powerful.
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Book a free discovery call with Merit Media founder, Britt Holmes,
and map out the smartest ad strategy for your next stage of growth.