Google vs. Meta vs. LinkedIn — Which One’s Worth Your Money?

Platform Fit is Everything

Choosing the wrong platform is one of the fastest ways to waste your budget. Each channel has its own strengths, weaknesses, and best-use scenarios.

Google Ads: Intent-Driven Search

• Best for: People actively searching for your solution (e.g., “divorce lawyer Toronto” or “ADHD business coach”).

• Pros: High intent, measurable ROI, works for urgent services and direct sales.

• Cons: Competitive keywords can be expensive; requires strong landing pages.

Meta Ads (Facebook & Instagram): Attention + Awareness

• Best for: Building awareness, retargeting warm audiences, launching new offers.

• Pros: Excellent visual formats, advanced AI targeting, great for storytelling.

• Cons: Lower initial intent; needs strong follow-up funnel.

LinkedIn Ads: B2B Targeting Powerhouse

• Best for: Professional services, SaaS, consulting, high-ticket B2B.

• Pros: Job title, company size, and industry targeting; decision-maker reach.

• Cons: Higher CPCs; requires high-value offers to make ROI work.

Quick Selection Guide

• Selling urgent, search-driven services? Start with Google.

• Selling visual, lifestyle, or low-barrier products? Start with Meta.

• Selling B2B or to niche professional audiences? Start with LinkedIn.

Not sure where to start? Book your free discovery call with Merit Media and we’ll build the right mix for you.